Origin Coffee & Tea • Written by: Steve Gherebean/Elijah Meeker • Directed by: Steve Gherebean
Origin Coffee and Tea were looking to run an ad at a local theater to drive some business to their store. They had 3 days to complete the 30 second video to get it out in time for the holiday movie goers. The Render Social team immediately devised a plan to create a video that would fit not only in the local theater but also on Instagram and Facebook.
Due to the short time frame of the video, we came up with a plan to time-lapse a young girl drawing their motto “One Cup Closer to Freedom” (Origin Coffee donates all profits to fight against sex-trafficking) and narrating Origin’s story. The video has been playing in theater and on social media platforms like Facebook and Instagram for several months.